How to Use AI-Assisted Email Marketing to Improve Campaign Performance

Email marketers face a massive challenge: find the best ways to deliver tailored, on-brand emails to specific segments of over 4 billion global email users. Email marketing is a great opportunity for businesses to build a brand reputation, drive conversions, and boost sales, but it must be done strategically to achieve these goals. The growing AI workforce promises to help email marketers reach audiences by automating repetitive tasks and assisting in vital work processes. So, what does that look like in action?

AI-Assisted Email Marketing 101: How Does it Work?

Artificial intelligence in tech is nothing new. AI-powered search algorithms, for instance, have been around for years. But today’s AI platforms and software tools are far more advanced than anything we’ve seen in the past. They may use one or more types of AI capabilities, including:

• Machine Learning (ML): Artificial intelligence that can learn from and improve performance based on human direction.
• Natural Language Processing (NLP): Tools with this capability have a superior grasp of language that allows them to understand instructions and break them down into actionable steps. 
• Robotic Task Automation (RPA): This model allows AI tools to automate repetitive and rule-based tasks, including sending emails.
• Generative AI: As the name implies, generative AI is designed to create or generate content, images, and more. 
• Large Language Models (LLMs): These are designed to help AI understand and work with human language in a way that feels natural.

By utilizing several different artificial intelligence models, modern tools like Typetone’s platform and AI digital workers can automate tasks, assist human workers, and optimize routines better than ever. 

7 Ways Email Marketers Can Use AI to Get Ahead

As the world of AI continues to expand, so do the ways that email marketers can use AI to automate and simplify their workflows. Let’s explore some of the most impactful ways email marketers can use AI to further their goals and outperform the competition.

1. AI-Assisted Writing & Content Creation

One of the easiest ways for marketing teams to create professional, on-brand emails is with an AI email generator, whether it’s an individual tool or part of a larger AI software solution. AI can automate most of the email creation process for you, generating things like:

• Headlines
• Email body copy
• A tailored call to action
• Images, videos, or graphics

But AI-assisted writing doesn’t just make your job easier – it also genuinely improves email performance and content quality. In fact, one recent HubSpot survey of marketing professionals shows that those who use AI tools are 95% more likely to say their marketing strategy was very effective this year.

It’s not hard to guess why. With the help of AI, email marketers can serve more dynamic content. With just a few clicks, you can create different versions of an email to target different segments of your audience. 

2. Optimize Subject Lines with AI (Re)Generation

Crowded inboxes demand engaging, personalized subject lines. If you want your emails to stand out, you need optimal subject lines that continue to pique your audience’s interest. 

Fortunately, AI can help with that. Even a single thoughtful AI prompt can help marketers generate dozens of effective subject lines. And AI digital workers don’t even need to rely on prompts to draft new subject lines; they memorize your brand voice and goals so that they can create content that aligns with your goals without your intervention. 

3. Shift to a Consistent Tone of Voice

Using a consistent, specific tone of voice helps your brand maintain a consistent image and reputation. It also ensures your emails stand out in a sea of other messages. Your brand voice helps customers recognize and grow to trust you, so it’s vital to include it in all of your emails.

Typetone’s free AI tool allows you to add your brand’s tone of voice to any piece of content. Create different voices for different audiences to make it easy to create copy for any use case. You can also use over 50 unique templates to generate on-brand email content.

4. Streamline the Sending & Receiving Process

Email marketers typically send at least one email a day – in most cases, they send several. AI can automate the process of sending and updating different email flows for you. An AI digital email marketer might also help you sort and filter emails so you can identify which ones need human interaction (and which don’t). Depending on the AI tool you use, you may also be able to automate different responses to emails. 

5. Analyze Acceptance, Bounce & Conversion Rates

We’ve already seen AI-powered predictive analytics on platforms like Google Cloud and Google Analytics. However, the ability to analyze large collections of historical data and forecast future trends isn’t exclusive to Google. 

Typetone’s AI digital workers can utilize your data to offer recommendations, optimize content, and adjust strategies. An AI digital marketer also uses machine learning capabilities to increase its knowledge base. 

In other words, the more you share with your AI workers, the more they’ll learn about how to successfully launch email campaigns that help you achieve your goals. 

6. Validate Email Leads

Maintaining a good sender reputation is crucial, and one of the best ways to do that is through contact validation. 

However, the challenge of “catch-all” leads can make this process confusing. When marketers attempt to validate these catch-all addresses, their SMTP service returns a valid response, whether the individual email address actually exists or not. 

Fortunately, AI technology can help. Many validation services utilize AI algorithms and datasets to analyze leads and offer a confidence score to show marketers how likely it is that a lead is valid. 

So, email marketers can utilize AI to protect their sender reputation, ensure more emails end up in inboxes, and reduce hard bounce rates. 

7. Conduct A/B Testing to Optimize Send Time (& More)

AI-powered software tools and AI digital workers can further optimize email marketing campaigns by using dynamic A/B testing regimens. 

AI can help your team identify the best time of day, day of the week, etc., to send emails to your audience. Advanced AI programs like Typetone’s digital employees can even help you discover which kinds of emails perform best for different flows, clients, or objectives. 

To see how AI can transform your approach to email marketing, start using Typetone’s AI tool for free. 

Or, to learn more about our AI digital workers and get a more thorough review of all of our software’s capabilities, schedule a demo with our team today.

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