Expert content strategy: Get inspired

Sarah dives into your business, industry, and target audience like a pro. She crunches data, spots trends, and figures out what content will actually resonate with your customers. No guesswork here - she builds a strategy tailored to your goals, whether that's boosting SEO, crushing it on social media, or both. And the best part? She does it way faster than Karen from the marketing agency who's still "brainstorming ideas" after three weeks.

Sarah's a true content expert for multiple channels. Need social media posts? She's got you covered across all platforms - catchy tweets, engaging LinkedIn articles, Instagram stories, Reels, carousels, you name it. She even whips up eye-catching images to go with them. All on brand in your tone of voice!

For SEO, Sarah creates high-quality blog posts that'll have Google singing your praises. Whether you're aiming for thought leadership, driving traffic, or generating leads, she tailors the content to hit your goals.

Basically, if it's content and it's online, Sarah can handle it. She's like that overachiever in high school who did every extracurricular activity, except she's doing it for your business 24/7. And unlike that kid, she won't burn out or ask for a raise.

‍

At Typetone, we're serious about making sure the content is top-notch: We've got over 90,000 users, so we know a thing or two about what makes AI content great and not just generic robot-speak.

Sarah's pretty smart - she uses smart algorithms to write stuff that actually sounds like your brand and hits your goals. But we don't just let her loose and hope for the best. We've got a solid system to check everything she writes.

First, Sarah runs through her own quality checks. She makes sure everything's accurate, on-topic, and good for SEO. But here's the kicker - we can also have a real person look it over for you. This way, you get the speed of AI and the keen eye of a human pro, without having to do the heavy lifting yourself.

We're all about making content that works for you and sounds like you. And if something's not quite right? No sweat. Sarah can tweak it quickly based on what you tell us. We're not happy unless you're happy with what we produce.

Yes, B2B and B2C strategies differ significantly and Sarah is trained by experts to know this.

B2B: Sarah concentrates on top-of-funnel content. This means producing thought leadership pieces and showcasing industry expertise. The goal is to position your company as a trusted authority in your field.

B2C: Here, Sarah leans more towards bottom-of-funnel content. She creates product-focused posts that drive immediate interest and sales. It's about highlighting features, benefits, and why consumers should choose your product.

In both cases, Sarah tailors the approach to your specific audience and industry. She analyzes your market to create content that resonates with your target customers, whether they're businesses or individual consumers.

‍

A good content strategy boils down to a few key things:

1. Know your audience: Figure out who you're talking to and what they care about.

2. Set clear goals: Decide what you want to achieve - more traffic, leads, sales, whatever.

3. Mix it up: Use different types of content - blogs, videos, social posts - to keep things interesting.

4. Be consistent: Stick to a schedule so your audience knows when to expect new stuff.

5. Focus on quality: Don't just churn out fluff. Make sure your content actually helps or entertains people.

6. Optimize for search: Make it easy for people to find you on Google.

7. Measure and adjust: Keep an eye on what's working and what's not, then tweak as you go.

Sarah handles all this for you, by the way. She'll craft a strategy that fits your business like a glove, without you having to stress over the details.

‍